An Ellerman State of Mind
Ellerman House prides itself on embracing innovation. From showcasing the work of dynamic South African artists to incorporating novel marketing ideas, and everything in between. In a world where hotels are rated on a generic scale, a common challenge for properties offering an experience beyond the five star-rating checklist is to communicate how their property is unique. As printed brochures become obsolete, forward-thinking hotels look to other mediums to convey their story.
Sales and Marketing Manager, Lindsy Terry says, “We wanted a more expressive platform to tell our story to the world, especially for a hotel as diverse as Ellerman House. The days are gone of talking about the size of our rooms or what is included in the complimentary mini-bar. We wanted to communicate the classic elegance and contemporary stylings of the property, while conveying the message that your time at Ellerman House could touch your soul.”
Inspired by the growing trend from international hospitality brands to sell an experience rather than a building, Ellerman House has produced another spectacular video to add to its repertoire. Titled ‘An Ellerman State of Mind’, the video focuses on a guest who is captivated by the beauty of Ellerman House. As she gazes across the uninterrupted views over the Atlantic Ocean she is transported to another space, another realm – an Ellerman state of mind. Here, time behaves differently. Here, you discover that every detail is considered and every angle is beautiful. Here, you experience luxury as you’ve never before.