Wake up and smell the Fairtrade coffee!
A blind taste-test was the obvious way to go when deciding upon the best suited coffee bean for Ellerman House. Our guests have well-refined palettes, so nothing but the finest coffee would do. The contenders were lined up and the management (all self-proclaimed coffee aficionados) team took to the challenge with gusto. The results? A unanimous vote for cup #3, which was soon to be revealed as Bean There Fairtrade Coffee. A rapture of applause broke out as the coffee that stole our hearts also won over our taste buds. Finally, we can drink coffee with a clean conscience!
Let us explain. Fairtrade is a social movement whose stated goal is to help producers in developing countries achieve better trading conditions and to promote sustainable farming. The Fairtrade practice has been applied to many farming disciplines, coffee bean farming being one of them. Bean There Coffee Company ticks all the boxes. As South Africa’s first roaster of Certified Fairtrade coffee, Bean There strives to make a sustainable difference in the lives of African coffee producers by personally sourcing quality coffee through direct fair trade while providing meaningful employment in South Africa. In layman’s terms, the Bean There team travels the African continent to find premium coffee beans and ensures sustainable farming techniques are practiced and a fair price is paid directly to the farmer. Now, that’s an initiative we can get behind.
The response from our guests has been overwhelmingly positive.
Out and about in the city and in desperate need of a (conscientious) caffeine fix? Not to worry, Bean There has a shop in the heart of Cape Town – just off uber-trendy Bree Street. You can also find their shop when in Johannesburg at the must-see 44 Stanley.